This Seasons Makeup Trends: Fall 2019

Step out in style this season with these wearable makeup trends Autumn has arrived with some exciting wearable makeup trends. Intrigued? Read on! TREND WATCH: STEP OUT IN STYLE Say goodbye to the sculpted brow and hello to extra fluffy lashes! Yes, more is more, so have some fun with this look and pile them […]

Summer 2019 Beauty Tips & Trends, With A 90’s Twist!

Turn up the heat this season with sexy statement lips and 90s-inspired eyes 90s All-Star Eyes With all the 90s-inspired beauty trends of late, I’ve really become taken with the red lip paired with taupe eyeshadow. Think mid-90s with a modern spin. The blending of the shadow is what gives this look a retro feel—it’s […]

The Ultimate Guide to Permanent Makeup

How to get away with wearing no makeup this summer, by Nicole Sweetman-Rice. It’s summer time, which means it’s getting hot and our makeup is getting sticky! Wouldn’t it be fantastic to go without any makeup at all? Or even better, have makeup permanently there when you wake up? I went with Real Housewives of […]

Breezy Summer Beauty Tips &  Trends

Turn up the heat this season with sexy statement lips and 90s-inspired eyes EYES 90s All-Star With all the 90s-inspired beauty trends of late, I’ve really become taken with the red lip paired with taupe eyeshadow. Think mid-90s with a modern spin. The blending of the shadow is what gives this look a retro feel—it’s […]

Stuff We Love For Your Home, Health & Happiness

Kiss Me This three-in-one plumping, moisturizing, and colour-boosting lip balm from Givenchy is encased in pretty pink leather and designed to give you the perfect pout this spring. Lips appear suppler, softer, and fuller upon application and their natural colour is subtly heightened. The genuine leather sheath makes it the perfect beauty accessory. Givenchy Le […]

Today’s Top Beauty Pick!

Treat your makeup bad with this Whipped Blush! Shiseido Minimalist Whipped Powder Blush My idea of a perfect blush is one which is highly pigmented, silky, easy to blend, lightweight, long lasting and, trickiest of all, one that appears to be coming through the skin instead of laying atop it. A fruitless pursuit you say? […]

Beauty Products on Trend for Spring 2019

What’s in store this spring to freshen up your look, by Suzanne McKay. THINK PINK Lightly stained pink lips will be a go-to this spring but, should a punchier pout be more your thing, lay on that lip colour and match the hue on the cheeks to add a lively statement to your complexion. A […]

Spring Skincare Secrets

Spring has arrived and we’re all breathing a collective sigh of relief. Winter may be gone, but the time to take extra care of our skin never goes away. When the weather changes, so do the needs of our skin and we should pay close attention to exactly what those needs are.  Cleansing and moisturizing […]

Spring Cleaning 2019 Beauty Tips

Declutter your beauty essentials. It’s spring cleaning season and that extends to what’s INSIDE your cupboards too. Your skincare and beauty products work hard to help you look and feel your best. This spring, take an afternoon to declutter, clean and organize these beauty essentials, and give them the care and attention they need to […]

Spring Up and Clean Up!

Founder, Cheryl Hickey Family Brand & Arm Here For You, Host of Entertainment Tonight Canada. Spring is here! For me that means it’s time to shake off the cobwebs and get it together! Now is the time to start new! Pack away those winter blues and pick up a new attitude and new you. OK. […]

Dark and Dramatic Looks For Colder Weather

When the temperature drops from summer heat to autumn cool, we automatically feel like doing a 180 with our makeup, moving from light and fresh to dark and dramatic. Get Dramatic Without Going Heavy  Though your makeup should alter a little in colour and style with the change of season, you needn’t feel obligated to […]

5 Beauty Must-do’s Before Vacation!

The day is coming close! You’re finally getting ready to pack your bags and leave your day job… at least for a week, that is! It’s vacation time and you’re ready to hit the beach, enjoy the ocean and bask in the sunshine! Personally, when I go on vacation, I love to enjoy my time […]

MAC is Giving Away FREE Lipstick This Sunday!

You heard that right! MAC is giving away free lipstick! Sunday, July 29th is National Lipstick Day, and in celebration, MAC is giving away one free lipstick to everyone who comes to the store! The promotion is available nationwide and no purchase is necessary! MAC stated on their website that customers who visit the store […]

Harmful Ingredients to Look for in Your Cosmetics!

I don’t know about you, but I find myself often spending hours reading reviews and watching YouTube videos online for new cosmetic products. Is it worth the price? Will it work well with my skin shade or texture? But, never do I truly find myself putting in the time and effort researching for ingredients that could […]

Makeup Artist Gives You Her Summer Favourites

I’d be lying if I said I use my all my makeup year around. Some products are just too heavy for the summer,  a heavier texture,  the way it feels on your skin, and the colours lend to each season of course. I definitely don’t have my make up bag split into seasons but I […]

Organizing Your Makeup: A How-to for Makeup Hoarders

Fine, I’ll admit it… I’m obsessed! Whether it’s a new foundation, or an eyeshadow palette, I’ve probably bought it. In fact, I at one point had so much makeup, that certain things often got neglected.  All of those beautiful new goodies I owned were lost in a sea of clutter – and my money had […]

Face Makeup for Hot Summer Days

Covering up skin blemishes in the summer can be tricky! The last thing you want to do when it finally starts getting warm out is t0 layer your face with makeup. Contrary to popular belief, just because you need coverage doesn’t mean you can’t do a light breathable tint or sheer foundation. In fact, the […]

Spring’s Best Makeup Looks is Fresh and Fun

Spring is the perfect time to think outside the box by resolving to be more adventurous with your makeup. It’s not as hard as you think to try something new while maintaining your wonderful sense of self, especially in the spring, when the seasonal look usually abides by the “less is more” motto. It’s a […]

Microblading Toronto

Everything You Need to Know About Microblading

This trendy, semi-permanent tattooing technique gives you fuller-looking, beautiful brows. Q: What is microblading? A: Microblading is a semi-permanent form of cosmetic tattooing, where pigment is implanted under the surface of the skin with a manual, handheld tool instead of a machine. With the hand-drawn techniques of microblading, we’re able to create very realistic, hair-like […]

How to apply fake eyelashes

How to Apply Fake Eyelashes

This is a simple step-by-step on how to apply fake eyelashes.  Patience is the key. I’ve tried countless lashes in all shapes, densities and yes, even colours and have discovered that the “Wispies” style is the most universally flattering due to the feathered hairs and tapered corners. Ardell Lashes have been a favourite eyelash of mine for […]

Red Lipstick for Every Skin Tone

Red Lipstick for Every Skin Tone

I am a firm believer that every gal (or guy) should have at least one red lipstick in their makeup bag. Whether you’re completing a bold evening look or just focusing on your lips, red lipstick is sexy, sassy, classic and screams “Look at me!” Since it stands out so much, you want to be […]

Holiday Makeup Trends 2017

This Season’s Hottest Makeup Trends

It really is the most wonderful time of the year. Time to play with new products, amp up your favourite holiday makeup—or try a completely new look! It’s also time to transform your winter skin from drab to fab and not just on your face, but your entire body! We’ve all seen red carpet photos […]

Top Makeup And Skin Care Tips You Need to Know

Are  you looking for pro makeup trends and skin care tips to look fab this season? If so, you have come to the right place! As the weather changes from balmy to brisk, proper hydration will keep your skin glowing—and prepare you for the fall’s hottest trends of combining flawless minimalism with bold punches of […]

Cosmetic Expiration Guidelines

Cosmetic Expiration Guidelines And What You Need To Know

Cosmetic expiration guidelines are important to know about. While many makeup products do come with expiration dates printed on the packaging, you must remember that the shelf life of a product, once it is opened, may not accurately reflect that date. You may not use certain products all that frequently, so it is important to […]

15 Beauty Mistakes You’ll Never Make Again

15 Beauty Mistakes You’ll Never Make Again

Beauty mistakes, everyone makes them once in a while. Life is busy and sometimes, it can be easy to forgo a daily beauty routine and replace it with a cup of coffee and a high pony tail. However, there are a few things that you shouldn’t be cutting out of your daily routine. Take care […]

5 Easy Makeup Tips for the Cottage

Many of us ‘cottage goers’ are always on the hunt for important makeup tips. Getting out of the city and enjoying nature is a beautiful Canadian pastime in the summer. It’s a place to unwind and let your hair down, but not typically the environment for contouring or a smokey eye. That said, I believe […]


I Tried Out Latisse and the Results May Surprise You

Latisse is an FDA approved stimulant for the growth of eyelashes. Claiming to help with thickness, darkness and length of lashes, many are left wondering; does this product really work? I decided to put Latisse to the test to see if it would help with my blonde, short lashes. The short answer is YES it […]

Makeup Shopping

Makeup Shopping: When to Save and When to Spend

Heading out to do your makeup shopping at a makeup counter or speciality beauty store can be a wonderful yet overwhelming experience.  Everything you could want plus products you didn’t even know existed are there together under one roof, begging you to take them home.  It is way too easy to break the bank, but […]

Bridal Makeup

5 Tips to Make Sure Your Bridal Makeup Will Last All Day

If you are getting married soon, then chances are you are asking yourself all sorts of important questions to get ready for the big day. Yes, you want everything to go according to plan and this includes your bridal makeup. Sure, preparing for your wedding day is both exciting and stressful, but when it comes […]

Makeup Mistakes

Makeup Mistakes I Made Growing Up

We’ve all done it: introducing yourself to makeup and having absolutely no idea where to start! Looking back at your old high school pictures and wondering why your mom let you out of the house looking that way is beyond you. Talk about Makeup Mistakes. Thankfully for you, I’m going to list my top 5 […]

Makeup Trends

5 Makeup Trends Making a Comeback

It usually happens, trends come and go. Sometimes, they come back, and go again. You never really know when something is going to come back in style. Remember your mom’s old bell bottoms? I do. The same goes for Makeup Trends. There are some that have come back, some that we miss and some that […]


Day to Night Makeup: How to Transform Your Makeup from Day to Night

Whether your boss commits you to a last-minute dinner with clients or your friends call for an impromptu girls’ night out, you can take your makeup from day to night in as little as 5 minutes and with minimal effort (and product). Try one tip or combine them all to transform your look with time […]

New and Noteworthy Products You Will Love

Time to Trail Blaze TNT, the trailblazing Pierre DeRoche men’s watch, finds its place on travellers’ wrists this year with a Greenwich Mean Time display combined with a power-reserve indicator. The iconic titanium and steel case has a deliberately classical touch by adopting an opaque dial: a first for a TNT! A limited series is […]

Applying Foundation

Applying Foundation Flawlessly

First things first – you simply can’t achieve a smooth application of foundation, if you are not exfoliating your skin on a regular basis (2-3 times per week) Ok.  Let’s go! Foundation Steps STEP 1  Since you’ve cleansed and moisturized your face the evening before, (right?) you’re ready to go. Add a touch of your moisturizer or […]

Skip into Spring with These Exciting Makeup Trends!

Spring is an ideal time to switch up your makeup with new pops of colour. Looking for inspiration? The runways were alive with everything from bright colours to gothic lips. If you want to try out new shades and techniques, here are some hot trends we’re seeing this spring. Bronze is beautiful  Dewy bronzed skin […]